Rebranded Primark partner RAWR launches London flagship

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RAWR, the beauty company previously known as Lashious Beauty, has announced the launch of its flagship store in London's Rathbone Place.

The launch follows a rebrand overseen by experience agency Imagination that will also see an expansion of RAWR's presence in Primark stores and other outlets around the UK.

The company aims to bring affordable beauty products to "money-savvy, time-poor urban consumers", with services including manicures, lashes, and massages.

Chloe Guest, Head of Marketing at RAWR, said: “We’ve been waiting with huge anticipation to bring this beautiful rebrand to people all over the UK. We’ve shaped over a million eyebrows as Lashious Beauty, and with the amazing work Imagination has put in, both to the retail concept and to the brand itself, we can’t wait to shape millions more.”

Richard Hannah, Client Services Director at Imagination, added: “RAWR is a bold and exciting brand that perfectly encapsulates and fits a huge proportion of urban, busy people. It was a privilege to polish an already brilliant business into a stunning new brand set to help people Feel Their Fierce.”

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