Patak's hands BMB London creative account

Charlie Spargo's picture
by Charlie Spargo

Britain's best-known brand of Indian ingredients and groceries, Patak's has chosen BMB London as its creative agency partner.

The partnership begins with immediate effect, with BMB posed to work on Patak's brand positioning - launching a new brand communications campaign next year.

BMB has recently also been named Farrow & Ball's agency of record. Other clients of BMB's include Pride in London, LinkedIn, CALM (Campaign Against Living Miserably), Pernod Ricard, and Topman.

Chris Heyn, Patak’s Brand Director, said: “We thoroughly enjoyed working with BMB throughout the pitch process and were impressed with their strategic thinking and creative talent.”

Jason Cobbold, CEO of BMB, said: “Patak’s is a household favourite. We’re very excited to take this brand to its next stage of growth and get even more people to enjoy the delights and variety of great Indian food.”

Patak's, which was established in 1957, was acquired by Associated British Foods in 2007.