Paco Rabanne launches Wapping pop-up

Josh Hall's picture
by Josh Hall

Paco Rabanne, the fragrance brand, is opening a Christmas pop-up in Wapping's Hydraulic Power Station.

The 'Express Delivery' pop-up will include a series of bespoke installations, including a gold infinity box and a wind tunnel.

Visitors will be offered their own safety deposit-style mailbox containing one of a 1 Million or  Lady Million Paco Rabanne fragrance.

The experience was created in partnership with agency Elvis.

Tanya Brookfield, CEO, ELVIS, said: “We’ve often created brand experience work as part of a broader strategy for clients, but it’s been fantastic to have a standalone, digitally-connected experiential brief to get our teeth into. We’re excited to launch something which brings to life the bold and playful language of the Paco Rabanne brand. It’s an incredibly fun way to end what has been a brilliant year for ELVIS.”