Limits are Good, BGC says in new responsible gambling campaign

Charlie Spargo's picture

The Betting and Gaming Council (BGC) has released a new series of short adverts advising setting limits over the Christmas period.

The 'Limits are Good' clips will run across digital and some retail sites, and are mainly aimed at men under the age of 35. They consist of a range of situations in which boundaries would have been good - including a diner covering his meal in hot sauce and a man flooding his bathroom with bubbles.

Each film ends with the call to set deposit limits before betting - stopping users getting caught in a loss-chasing spiral that sometimes costs people enormously.

The BGC has chosen Christmas as the time at which this message needs to be heard the most. This is in part due to the wealth of sports events organised across the festive period.

BGC Chair, Brigid Simmonds, said: “We set limits on what we do every day and betting and gaming should be no different. Over the festive period with so many important sporting events, if people wish to have a bet it’s important not to lose track of how long you spend or the amount you have staked.”