ISBA offers 'agency discovery' service with Ingenuity London
ISBA, the trade body for UK advertisers, has announced the launch of a new service providing agency search and selection for brands.
Delivered in partnership with Ingenuity London, the service is intended to help brands find the agency support they need, and to "navigate the modern agency landscape."
Ingenuity will work with ISBA on the search and selection process, and will also collaborate with the body to produce content to educate brands about finding the right agency partner.
Chris Kemp, Founder and CEO at Ingenuity, said: “Ingenuity’s ecosystem allows us to have a unique view of the modern agency landscape and we believe brands should have this information at their fingertips. We’re delighted to be partnering with ISBA to provide an Agency Discovery service which will help deliver the best possible results for their members.”
ISBA's Andrew Lowdon added: “The agency landscape is evolving faster than ever, with so many new players on the scene. For our members, it’s vital to stay on top of this, which is why we’re excited to welcome Ingenuity as one of our first partners in our Partnership Programme. The team there has a unique, in-depth knowledge of the modern agency landscape which will be a huge asset to our members.