Cocktail bar group launches Christmas Party Survival Booth

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by Charlie Spargo

Be At One cocktail bars have launched a guest-focused activation in Covent Garden and Manchester for its #StockingItUp campaign.

The Christmas Party Survival Booths follow other experiential campaigns including ‘Give A Compliment, Get a Cocktail’, ‘Sins for Sips’ at Halloween, and the ‘Be At One Beach’ for National Beach Day.

#StockingItUp has been launched by The Fitting Room, which is Be At One's retained brand communications agency.

The booth features all the necessary extras Christmas partygoers might need at this time of year - including face masks, Vitamin C sachets, sweets, mints, nail polish, mistletoe and keyrings. Each booth also comes with charging stations to keep passers-by stocked with battery.

Abigail Brockwell, Head of Marketing at Be At One, said: "We’ve had a fantastic year of activating the brand in fun ways outside of the bars. As our guests wants continue to evolve it’s a priority to Be At One that we continue to bring them experiences, inside the bars, on the app and offline."

Charlotte Mair, Founder and Managing Director of The Fitting Room, said: "One of the reasons I and team TFR love working with Be At One is their absolute focus on their guests. Be At One continue to stay ahead because they understand their guest and that allows us to create campaigns tailored for impact."