Clarity launches AR menu for Be At One

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Customers at cocktail bar chain Be At One will soon be able to order drinks using a new augmented reality menu.

The menu, devised by marketing and communications agency Clarity, features AR elements allowing customers to view hidden content including secret menus and insights from Be At One bartenders.

Customers who download the app can also scan a page to reveal a secret cocktail available to buy at the bar.

The menu is part of the 'Be In The Know' campaign, created by Clarity for Be At One.

Abby Brockwell, Head of Marketing at Be At One, said: “In a such a competitive market, it’s really important that we work on continually evolving the Be at One guest experience to stay relevant. It’s been fantastic working with the team at Clarity.  They have been critical in helping us develop an innovative use of AR to integrate seamlessly with our rewards platform, in a way that is so true to the Be at One brand and genuinely adds value to our guests experience.”

Jeremy Harvey, Creative Partner at Clarity, added: “We love working with Be At One to help shake things up within the drinks sector. Our new AR activation is another example of the brand’s commitment to innovation, allowing guests to unlock and share secret content, supporting our ‘Be in the know’ platform. We’re looking forward to seeing where this app will take the brand and how it will influence other exciting activations as we move into 2020.”