BBC launches Christmas campaign from in-house BBC Creative

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The BBC has launched its Christmas campaign with the premiere of a new ad last night.

The '#XmasLife' spot debuted after Strictly Come Dancing on Sunday, mixing live action with animation and featuring stars including Graham Norton.

The ad, created by the broadcaster's in-house studio BBC Creative, encourages viewers to put 2019 behind them and get into the festive spirit with family.

Chris Hooper, head of marketing for BBC One and iPlayer, said: "Christmas is a time when we come together through the shared treats and rituals of the season to take care of ourselves. BBC One has a special role in helping to bring people together and, understanding that poignant festive brand films are a territory that feels well-explored, we wanted to demonstrate this in a way that was relatable and fun."

Helen Rhodes, executive creative director of BBC Creative, added: "Christmas doesn’t officially start until BBC One release their Christmas campaign, so we hope we’ve done the nation proud with a film that shakes off the shackles of 2019 and embraces our favourite time of the year. If showing a yoga-clad woman destroying avocados with a giant gingerbread and a Maine Coon breed of cat riding on top of a Roomba is wrong, then I don’t want to be right."