West London homeless charity launches first campaign
The West London Mission (WLM) homeless charity has launched its first advertising campaign, created by AMV BBDO.
The campaign aims to humanise homelessness, encouraging viewers to think about what happens when they ignore homeless people in the street.
It follows news that homelessness has risen by 18 per cent between 2018 and 2019.
WLM offer counselling services, a supported housing scheme for ex-military members, finance and budgeting workshops, and other facilities for homeless people.
The campaign will run on social and OOH at Marylebone Station.