Wavemaker, DCM, and Mayor of London launch London youth violence film project
Wavemaker, Digital Cinema Media (DCM), and the Mayor of London have launched a new scheme aiming to use film to tackle youth violence.
The project sees the commission of six short films produced by young people based in the capital, each of which will be screened in cinemas.
The films deal with the reality of daily life for young London residents, and are intended to offer a counterbalance to the lack of diversity in mainstream cinema.
They were produced during LDN Filmmakers, a series of free workshops run by the three organisations.
The shorts saw their premiere before a screening of gang film Blue Story - but the film has now been removed from the programmes of the Vue and Showcase chains following violence at a screening in Birmingham.
Commenting on the initiative, Mayor of London Sadiq Khan said: “This fantastic initiative highlights the remarkable creativity and talent of our young people and has given these Londoners the chance to tell their stories about life in the capital. It’s vital to provide opportunities for young people to choose the right path, develop skills and reach their potential.
"I congratulate everyone who took part for the powerful and thought-provoking work they have created and I’m delighted Londoners will be able to see the films in cinemas across the capital.”
Wavemaker managing partner Gavin Laisby added: “The LDN Film Makers workshops are a wonderful and timely example of innovative, relevant communication. Complex and critical societal problems are rarely countered by an ‘off the shelf’ advertising solution. All too often, authority figures preach solutions to vulnerable and distrusting young Londoners.
"This project gave young people a platform to have their own experiences and showcase their unique talent. An authentic and important content solution that Wavemaker is extremely proud to be a part of.”