The&Partnership wins £35m NatWest account
London marketing agency The&Partnership has been appointed Creative Agency of Record for NatWest bank in a deal worth £35m.
The agency won the account from M&C Saatchi, which has been the bank’s agency for more than 20 years.
“We can confirm The & Partnership London has been appointed as NatWest’s Creative Agency of Record”, a spokesperson for NatWest said
“After a short process with our roster agencies during the summer, The & Partnership was appointed to lead on our 2020 activity.
“We’ve loved the passion, enthusiasm and energy with which they’ve approached this brief, so it makes sense to continue this partnership and appoint them as our official Creative Agency of Record.
M&C Saatchi retains role
“We thank M&C for all of their work over more than two decades for NatWest and Royal Bank of Scotland”, the spokesperson said.
“This will not impact the work of M&C Saatchi Sports & Entertainment who will continue to lead on sponsorship activity for NatWest, most notably on NatWest’s longstanding cricket partnership.”
Sarah Golding, ceo, The&Partnership UK, said: “NatWest is a real bank, and a real brand in a world of emerging challengers.
“We couldn’t be more delighted to help NatWest fulfil its huge potential in a rapidly changing market”.
The&Partnership has a long-standing relationship with RBS (owners of Natwest) through its in-house studios at RBS HQ, Edinburgh.