Peloton launch Christmas campaign with Dark Horses

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by Josh Hall

Peloton, the bike and workout company, has launched its Christmas campaign.

The 30-second TV ad features shots of the Peloton studios in which the company's livestreamed workouts are filmed.

It was created by Dark Horses, who also produced Peloton's 2018 campaign.

Peloton offers stationary fitness bikes, along with interactive workouts that can be streamed on-demand.

The company made its much-anticipated stock market debut in September, but shares immediately dropped by 11 per cent from their initial float price.

Commenting on the campaign, Marian Holties, international marketing director for Peloton, said: “Peloton brings the excitement and energy of studio-style workouts to the convenience and comfort of home. For our new campaign, we wanted to hero the Peloton class experience and show how unique it is.”

Steve Howell, creative partner at Dark Horses, added: “The intensity, the endorphins, the sheer joy of riding along with a Peloton class is unlike any other home workout. We wanted the viewer sat on the sofa to feel like they’ve just been sat on a Peloton bike, smashing their personal best for the last half an hour.”