McDonald's push into audiobooks for Christmas campaign

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McDonald's launched its Christmas campaign last night with the premiere of its new ad.

The animated spot, which premiered on ITV's I'm A Celebrity Get Me Out Of Here, features new mascot Archie The Reindeer.

In the ad a young girl travels with her family to a McDonald's to buy treats for Archie.

The campaign, created by Leo Burnett, will also see McDonald's launch an ebook and audiobook promotion, with the company making family storybooks available in the run-up to Christmas.

They will be accompanied by an augmented reality app allowing families to visualise reindeers entering their home.

The books and AR app are available online from today.

Commenting on the campaign Ben Fox, marketing director at McDonald’s UK and Ireland, said: “We’re proud of the role we play in getting the nation Reindeer Ready each Christmas and this year is no exception. We’re celebrating the magic of Christmas through the eyes of Ellie, an imaginative little girl, in an advert which illustrates scenes recognised by parents across the country, as the whole family comes together to get Reindeer ready. We hope the public enjoy Ellie and Archie’s adventure as much as we do.”

Chaka Sobhani, chief creative officer at Leo Burnett London, added: “This campaign celebrates the power of a child’s imagination which comes even more to life at Christmas time. Kids have that incredible ability to embrace the magical side of Christmas and see wonder where we struggle to especially when teenagers. We hope this Christmas tale of a little girl and her tutu wearing dog warms the heart and gets the country Reindeer Ready.”

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