IG brings breaking news to the city with DOOH project

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IG, the financial trading company, is aiming to bring financial news to workers' commutes with the launch of a new DOOH campaign.

The project will stream a feed of breaking news from IG's website to a series of digital billboards around London.

Using the billboards, commuters will be able to keep track of developments in the markets that IG covers.

The campaign will run in locations across the financial district, including Fenchurch Street, Liverpool Street, Cannon Street, Blackfriars, and City Thameslink.

It will run until April 2020, and was produced by Grand Visual and planned and booked by JAA Media. It makes use of QDOT's OpenLoop technology.

Elaine Bramall, UK Senior Marketing Manager at IG, said: “DOOH is the perfect channel for IG to bring targeted news to the heart of London’s financial district. Dynamic updates keep content fresh and engaging so it remains relevant throughout the campaign duration.”

Ric Albert, Creative Director at Grand Visual, added: “DOOH is the perfect medium for IG to deliver up-to-date news and insight direct to commuters in London’s financial district. The DOOH activity is intelligent, dynamic, and seamlessly integrated with the broader campaign.”

James Sibree, Account Director, JAA Media, said: “This campaign is the result of a close collaborative team of agencies and the outcome is a fully integrated digital Out of Home campaign that emulates the content and display partnerships IG have across key press titles in a campaign that reaches audiences at home, at work, and on the go.”