Coley Porter Bell unveil design for sustainable drinks Flawsome!

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Flawsome!

Flawsome!, a sustainable drinks company, has launched a new line of sparkling drinks.

The three juices are made from 60 per cent "wonky" fruit - ingredients that would otherwise be discarded.

Design for the products was handled by branding agency Coley Porter Bell.

The agency developed the original Flawsome! branding, which is designed to encourage consumers to take action on food waste.

Flawsome! says it looks for ways to repurpose food that would otherwise be wasted, turning it into products that are still attractive to consumers.

Karina Sudenyte, co-founder and CMO at Flawsome! said: “We are delighted to launch our new range of Flawsome! products and spread the word that wonky veg is still tasty! We’re really pleased with the design and packaging that our friends at Coley Porter Bell have developed for us. We hope that our refreshing drinks will make people think about waste in a new way and encourage a more sustainable attitude to their consumption of fruit and veg.”

Sam Stone, creative director at Coley Porter Bell, added: “Working on such a worthwhile project has been, and continues to be, a huge pleasure, particularly at a time when we should all be thinking about our effect on the planet. We have designed the brand and packaging to be as eye-catching, vibrant and positive as possible to get people excited about saving the planet, one apple at a time!”

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