BBC launches General Election campaign
The BBC has launched a new film trailing its forthcoming General Election coverage.
The film, produced by BBC Studios, includes clips of families from a range of backgrounds, all of whom are looking for impartial coverage of the vote.
It will run until the election on 12 December, with activity across radio, digital, and BBC broadcast.
Commenting on the launch, BBC Creative executive creative director Helen Rhodes said: “The BBC [has] made many General Election campaigns in their time but never one like this - but this isn’t like any other General Election.
“With emotions running high, rather than add to the noise we wanted to say something calm and reassuring that only the BBC could say.
“It was a challenging but rewarding campaign to create in a short amount of time, but I’m really proud of the work and the team behind it.”