The Wild to serve up social media strategy for Stonehouse Pizza

Mark Johnson's picture
by Mark Johnson

Following a competitive pitch, Jungle Creations’ full-service creative agency, The Wild, has been appointed to lead social media strategy for Mitchells & Butlers brand Stonehouse Pizza & Carvery. 

From October 2019, The Wild will manage social channels for Stonehouse, creating and distributing an ongoing series of planned and reactive high quality content; all designed to help Stonehouse establish a fresh tone of voice on social and cement their place at the heart of the community.

Part of Mitchells & Butlers, one of the largest operators of restaurants and pubs across the UK, Stonehouse offers a unique combination of carvery and handmade pizzas at nearly 100 locations across the UK.

Cultural campaign 

The partnership will include the launch of a series of campaigns to align Stonehouse with key cultural moments throughout the year, embracing its unique food offering and shining a light on the different types of occasions served by the brand.

The Wild is a new model agency powered by real time social publishing insights from Jungle Creations’ five media brands, which have amassed over 110 million followers across social platforms. 

The Wild will use these insights into consumer attitudes and behaviour to guide the social strategy for Stonehouse, to grow its online community and spark meaningful conversations with its audience.

Growing M&B brand 

“In the last four years Stonehouse has been growing rapidly as a brand”, Dylan Davenport, Managing Director of The Wild, said. 

“But the truth is not enough people know about their unique positioning. After all, where else can you get a pizza and a carvery in the same place? 

“It’s this spirit of giving guests what they want, not what convention dictates, that makes them such an exciting brand to work with.”

Sarah Gamble, Head of Brand Marketing for Mitchells & Butlers Restaurants Division, said: The Wild has previously worked with Mitchell & Butlers through a partnership for the group’s Toby Carvery brand and we’re delighted to be extending this relationship further, developing an exciting new social media strategy for our Stonehouse brand.”

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