Smirnoff launch first global campaign in over 25 years

Josh Hall's picture
by Josh Hall

Smirnoff has launched its first global ad campaign in over quarter of a century.

The vodka brand is celebrating its 155 years of history with the 'Infamous Since 1864' campaign, which focuses on a short film from Ghost In The Shell director Rupert Sanders.

The clip is inspired by the "unconventional and often unexpected" journey taken by the drink since its creation in Russia.

The integrated campaign was created with 72andSunny, and includes broadcast, OOH, digital, social, and print activity.

It debuts in Europe this week, and will be rolled out across the US, Canada, Brazil, Argentina, and Kenya.

Commenting on the launch Neil Shah, Global Marketing Director of Smirnoff, said: “We’re delighted to share the far from ordinary story of Smirnoff and what it took to become the world’s no.1 vodka brand. This will be the first truly global campaign on the brand in more than 25 years and will launch with significant media investment in markets including North America, Europe, Latin America and Africa. 

"It’s been a privilege to work with renowned director Rupert Sanders, who shared our bold ambition for this campaign, and we are thrilled to soundtrack the film with an original composition of El Michels Affair’s cover of the iconic hip hop track “Shimmy Shimmy Ya”.

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