New Stand Up To Cancer campaign leads with star-studded film
A star-studded line up of actors have joined forces in an epic short film for Stand Up To Cancer.
The film, which leads the charity's latest campaign effort, includes the likes of Martin Freeman, Celia Imrie, Tom Felton, Noel Clarke, Neil Morrissey, Nina Sosanya and Adrian Scarborough
Shot by Ridley Scott Associates, the film marks the return of the joint national fundraising campaign from Cancer Research UK and Channel 4.
The film depicts the stars channelling the relentless, unforgiving and unpredictable behaviours of cancer to beat it at its own game.
Set to launch in cinemas from 11 October, the film opens with Martin Freeman tirelessly swotting up on fundraising ideas late into the night.
As the camera then cuts from one celeb to the next we see Celia Imrie remembering a lost loved one; Joe Dempsie and Nina Sosanya pummelling boxing pads; Tom Felton scaling a climbing wall; Noel Clarke smashing world records; Neil Morrissey break dancing and Adrian Scarborough dressed head to toe as a carrot, all to raise vital funds for life-saving cancer research.
“So many of us have seen a family member or friend affected by this unforgiving disease” Celia Imrie said.
“One in two people in the UK will be diagnosed with cancer in their lifetime which is why Stand Up To Cancer’s work to develop new treatments is so important.”
Noel Clarke said: “Cancer rips loved ones away from their friends and family and destroys so many lives.
“The pioneering research Stand Up To Cancer funds will make a real difference for people with the disease and that’s why I’m proud to support the campaign.
“Cancer is no match for us when we stand up together.”
Martin Freeman said: “Stand Up To Cancer is a great opportunity to raise awareness of the tireless work that is being carried out by scientists across the UK every day.
“Research is the key to making progress, and the sooner we fund more research, the sooner we can find better treatments and cures. No one should have to go through the pain cancer brings.”
The film’s creator and director, Ridley Scott Associate Juriaan Booij said: “When I was 16 my mother was diagnosed with bowel cancer. She and our family experienced first-hand the devastation it can cause.
“That’s why I wanted to create this film for Stand Up To Cancer, to show that those who fundraise for life-saving cancer research are every bit as relentless, unforgiving and unpredictable as the disease itself. It is thanks to research that she is still alive today.”
The Stand Up To Cancer campaign will continue throughout October.
The charity said that for those inspired by the Ridley Scott Associates film there are lots of easy ways to get involved from fancy dress, to organising a feast for friends or taking on a gaming challenge.