M&S launch rebranded Per Una range

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Marks & Spencer has overhauled its Per Una range, in its first campaign for the sub-brand in half a decade.

The rebrand includes a new logo for the range, and is intended to change perceptions of Per Una.

It is part of M&S's broader push to appeal to a younger demographic. The retailer is also in the midst of a broader transformation that will see its focus shift online. It is understood that several hundred bricks-and-mortar stores will close around the country.

Commenting on the Per Una rebrand, M&S's director of clothing and home marketing Nathan Ansell said: “Per Una is our biggest and best-known sub-brand – but in recent years it’s lost some of its identity.

“We’ve been talking to thousands of our customers about what they have loved about Per Una in the past and tried to recapture that in the contemporary brand relaunch.”

The campaign will include activity across all customer channels.

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