Mix of stalwarts and new shows help drive Channel 4 growth
The success of Channel 4’s schedule of programming in September has driven gains for its main channel across key audience metrics, the company said.
September achieved Channel 4’s biggest 1634 SOCI (share of commercial impacts) since 2013 (12.09%) and is now up +1% YTD.
In addition, Channel 4’s share of 16-34 year old viewers is up +2% in peak time and is now flat YTD across all hours.
Youth appeal of key shows
This impressive performance is thanks to the strong youth appeal of returning shows including The Circle (16-34 audience +46% compared to series 1), The Great British Bake Off (biggest programme of the year for ‘youngs’ across all channels – 59.8% 16-34s share), Hollyoaks (best ever share of youngs on E4 in Sept – up +26% YTD), Gogglebox (33.9% 16-34 share) and Celebrity Hunted (25.4%) which all consistently pull in the biggest share of young viewers to their time slots.
New titles such as Snackmasters (20.3% 16-34 share), Sink or Swim for Stand Up To Cancer (17.9%) and Inside Cadbury: Chocolate Secrets Unwrapped (18.0%) also helped lift the channel.
In all, 24 of the top 30 highest profiling programmes on terrestrial TV for 16-34s in peak (8-11pm) this year are Channel 4 shows, the broadcaster said.
“At a time when all broadcasters are focussed on how to engage young viewers I’m delighted that our shows - both new launches like The Circle and Snackmasters as well as much loved perennials like Hollyoaks - are really resonating with this audience”, said Ian Katz, Channel 4’s Director of Programmes.