Launch marks 18th birthday by setting up a pub

Mark Johnson's picture
by Mark Johnson

If turning 18 means having your first pint then London creative brand PR agency, Launch, is marking its coming-of-age in style.

The Soho-based agency has converted its entire ground floor into a fully operational pub, which will remain in place for the whole year, as part of the company’s 18th birthday celebrations. 

Complete with optics, beer pumps, dart board, board games, table football and essential neon sign, All Bar None - as it’s been called - will serve as a haven for Launchers, clients and wider friends of the agency to enjoy.

Comp drinks and snacks 

Agency fans will receive a Nandos-style Launch ‘Black Card’ entitling them to complimentary drinks and snacks, with choices ranging from Aperol Spritz cocktails from Campari to Teriyaki Spice jerky, courtesy of The Curators.

“We’ve never been shy of a drink or two at Launch and turning 18 seemed the perfect opportunity, or excuse, to brew up something special for everyone”, said Launch founder, Johnny Pitt.

Pitt started Launch in 2001 as the world’s first project-only agency, at a time when the dotcom boom was in its infancy and the world was reeling from the 9/11 attacks. 

With an exacting vision to offer clients something different, Launch has celebrated turning 18 with an order of new clients, too.  

The agency said All Bar None will be open for at least a year, “possibly longer”.

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