Kapten launches ‘rounding up’ initiative to help good causes

Mark Johnson's picture
by Mark Johnson

Kapten, the European ride-hailing app startup, has launched its ‘Ride4Good’ initiative that allows users to round up their fares to the next higher £0.50 and donate the difference to the non-profit startup Epic.

The French-owned company, which opened up in London earlier this year said the move was aimed at reaffirming its position as a responsible platform in the ride-hailing sector by launching its Ride4Good industry-first initiative that will be available to consumers across the UK, France, and Portugal.

User feature 

Starting today, Kapten users will be able to activate the feature in their app and round up their fares to the nearest £0.50 to benefit the non-for-profit organisation.

Epic was set up to change the lives of disadvantaged youths worldwide.

The taxi company said 100% of the funds collected will go directly to help the young adults and children supported by the Epic organisation. 

Working with a portfolio of rigorously vetted social organisations, Epic uses social innovation to address injustices affecting children and youths. 

They currently support 28 organisations spanning 11 countries across the USA, Western Europe, East Africa, India and South-East Asia. 

Kapten to match funds raised

As part of the initiative, Kapten said it will match the funds raised over the next two months, doubling the total donation to Epic. 

In the future Kapten hopes to extend this feature to more non-for-profit organisations, allowing their consumers to choose the charity they wish to donate to. 

"I am extremely proud of the Kapten team”, said Sébastien Oebel, CEO of Kapten. 

“Thanks to their skills and generosity, we were able to launch in record time the first ‘round up and donate’ feature in the European ride-hailing sector. 

“Kapten is once again leading the way, proving that a ride-hailing operator can be both commercially successful and innovative in terms of social responsibility."

Alexandre Mars, founder and CEO of Epic, said: “Placing purpose, commitment and sharing at the heart of businesses is now an imperative. 

“Kapten’s commitment to social justice and inclusion alongside Epic illustrates this new reality. 

“With this initiative, Kapten is leading by example and demonstrating that innovative sharing solutions can be seamlessly embedded into any business model.”

Digital City Festival 2020

Digital City Festival has launched

Five days of events showcasing the best of digital in the North