Havas retains pole position at Hyundai and Kia
Innocean Worldwide has re-appointed Havas Media Group as the European media agency for Korean carmakers Hyundai and Kia.
The incumbent media agency will keep the media mandate from Hyundai and Kia for Europe, Russia and Turkey, following ten month long competitive review.
Innocean retains its position as the global lead agency of Hyundai and Kia.
The process was handled by Innocean Worldwide in Korea, together with its European regional headquarters, Innocean Worldwide Europe.
The review, which started in December 2018, was structured as a very thorough process, the firm said, including stakeholders from Innocean, Hyundai and Kia from Europe, Korea and Russia.
“After 10 years of relationship, we are looking forward to a new phase of even closer cooperation with Havas”, said Juergen Zienicke, European Group Media Director at Innocean.
“We are determined to make this re-invigorated collaboration instrumental in positioning our clients Hyundai and Kia as leaders in new mobility solutions”.
Peter Mears, Global CEO Havas Media, said: “We are very proud of our 10-year partnership with Innocean, Hyundai and Kia, and we are absolutely delighted that our partners have decided to extend this relationship following such a thorough review process.
“Both brands have ambitious plans for the future in multiple segments, and we are excited to help them navigate the various brand and category challenges ahead.”
Zienicke added: “We would like to thank all agencies participating in this review for their hard work and contribution”.
The foundation for this new collaboration will start to be laid out in the coming weeks, the company said.