Guerillascope creates cross-media campaign for PeoplePerHour
PeoplePerHour, the UK online platform for small businesses looking to connect with freelancers, has launched a new cross-media campaign with Guerillascope.
Tasked with increasing the company’s visibility and business sign-ups, the strategy developed by the Guerillascope team will capitalise on the brand-building credentials of TV, out-of-home and radio.
The television activity will feature across the likes of CH4 London, Sky News, Eurosport and Dave, with further inventory on Sky Adsmart targeting small business owners in London, Birmingham and Manchester.
This will be complemented by the tactical use of outdoor sites, with digital screens situated within close proximity to WeWork offices and other shared working spaces forming the crux of the strategy.
The firm said 16-sheets, TCPs and LCDs will further amplify the brand’s messaging in the heart of urban areas.
The final strand of the strategy is radio. A mix of stations that includes LBC, Absolute, Radio X will target listeners in the Capital, while the DAX audio content platform will serve ads to business decision makers.
PeoplePerHour boasts a client pool of over 750,000 businesses and 1.5 million freelancers from around the world. Yet, with over 5.6 million SMEs in the UK and upwards of 2 million freelancers, the company said there is a clear opportunity to build on the brand’s success over the past eleven years; a timescale that has gleaned over £100 million for the company’s freelance community.
“This is a really exciting time for PeoplePerHour as we look to take our brand presence and awareness that has been built up over the past 12 years to the next level”, said Declan Campbell, Brand & PR Manager at PeoplePerHour.
“We are very confident that the cross-media strategy that Guerillascope have devised for us across TV, tube and radio will enable us to reach this goal.”
Katy Sharpe, managing director at Guerillascope, added: “We’re thrilled to welcome PeoplePerHour into the Guerillascope family.
“This is a well-known brand and market leader with the potential to reach even higher levels; it’s an exciting challenge, and one we look forward to working closely with PeoplePerHour on.”