'Get Ready For Brexit' campaign under fire from MPs

Josh Hall's picture

The government's 'Get Ready For Brexit' campaign is set to face scrutiny from a Parliamentary watchdog.

The multimillion pound campaign will be investigated by the cross-party public accounts committee, who have suggested that it is not worth the money.

The campaign has been billed as the most extensive government marketing push since the Second World War.

But as The Times reports, committee chair Meg Hillier said it was "difficult to prove…[that the campaign] is actually delivering any tangible benefits."

The push, which includes large billboards across London, was billed as increasing awareness of the 31 October Brexit deadline.

But they have been widely criticised for containing no real information.

The Advertising Standards Authority has said it is also monitoring the outcome of the committee's investigation.