Eurostar leverages green concerns for record month
Eurostar recorded its busiest August to date this year, with more than a million passengers riding on its trains.
As The Times reports, passenger volumes grew by 4 per cent during the third quarter of the year, to reach 3.1 million. Revenues were up 3 per cent in the same period, to £254 million.
As we previously reported, last month Eurostar launched a new campaign focusing on its green credentials.
Based around the line "You see more when you don't fly", the campaign is part of the company's ongoing efforts to leverage growing public environmental concern.
Eurostar is keen to position itself as a green alternative to flying, claiming that it offers a 90 per cent reduction in carbon emissions when compared with a similar flight.