Channel 4 in 'Farmageddon' ad deal with Aardman, StudioCanal

Mark Johnson's picture

Channel 4 has formed an exclusive advertising partnership with Aardman and Studio Canal to mark the release of a new feature film Shaun The Sheep: Armageddon, with opens in UK cinemas 18 October. 

The animated campaign, ‘A night in with Shaun and Lu-La’ will premiere today (11 October) launching on screens across Channel 4’s peak time schedule for a one night take over. 

Claymation takes

Featuring Academy award winner Nick Park’s family favourite, Shaun the Sheep, and introducing a mischievous new character, Lu-La, the series of 10 second ads depict a ‘claymation’ take on the programme genre they appear around including Channel 4 News, GBBO Extra Slice, Gogglebox and The Circle. 

Contextual ads 

Launching with a bespoke Channel 4 branded introduction, the contextual ads from the Wallace and Gromit creators follow the success of Aardman’s first campaign with Channel 4 last year to launch prehistoric comedy adventure, Early Man. 

The idea was created in collaboration with Studio Canal and Target Media and developed through 4Sales’ creative approach PL4Y.

“We are thrilled to be working with Aardman again on this latest project which delivers a fun, entertaining and creative campaign ahead of the film’s cinematic release”, Angus Mitchell, Agency & Client Leader, Channel 4 said. 

“The ads we are producing together show what true collaboration can deliver, which we know our audiences will love”.

Stuart Henderson, Head of UK Marketing, Studio Canal said: “We are delighted to partner with Channel 4 to mark the release of Shaun the Sheep’s new big screen adventure, Farmageddon. 

“As with the film itself, our partners at Aardman have delivered creative which is charming and funny as well as being contextually relevant to some of Channel 4’s most iconic programming. 

“We can’t wait for Channel 4’s viewers to share a night in with Shaun and Lu-La in their living rooms, before then going out to see Farmageddon in cinemas!

Harry Packshaw, AV Business Director, Havas Media Group added: “Friday nights on Channel 4 have long been synonymous with great TV and Target Media are delighted to be able to showcase the newest characters from Shaun The Sheep Movie: Farmageddon across such quality entertainment. 

“This partnership will give audiences the chance to experience the playfulness of these characters and heighten excitement in the build up to the theatrical release”.

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