Bud Light launches sobering ‘Halloween Horror Stories’ campaign

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by Mark Johnson

Global beer brand Bud Light has launched a campaign evoking classic horror movies, to highlight the pitfalls of having too much to drink this Halloween, and to encourage people to drink responsibly. 

Each execution playfully references the posters of iconic horror films, but with a twist, to remind Bud Light’s target audience of 18 to 25-year-olds of the possible consequences of overindulgence at this time of year.

With a focus on London revellers, one ad is titled A Nightmare on Oxford Street. Another channels iconic Jack Nicholson horror movie The Shining renamed The Shiner - When Your Face Goes Bump In The Night.

The final ad takes from another fave horror flick to highlight the danders of getting bladdered in front of work colleagues with I Don’t Know What I Did Last Night - Colleagues Never Forget.

The initiative, which was developed in partnership with creative agency ELVIS, will run on digital OOH sites across the UK, and on social channels. 

Media buying for the campaign was managed by Vizeum.

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