BBC launches new iPlayer campaign
The BBC has launched a new campaign to change perceptions of its iPlayer product.
The campaign is intended to change the way that consumers use iPlayer, with a particular focus on younger people.
It hinges on three 60-second spots featuring talent from popular BBC shows, including Kate Phillips from Peaky Blinders, Natasia Demetrious from What We Do In The Shadows, and Kiell Smith-Bynoe from Ghosts.
The campaign will also be supported by cinema, OOH, digital, social, and print activities.
Commenting on the launch, Kerry Moss, portfolio head of marketing for BBC iPlayer, said: “With ‘Wasted on Some’ we wanted to show younger audiences that BBC iPlayer has incredible content made with them in mind. We were thrilled to be able to bring together incredible talent to create these hilarious caricatures.”