Atomic London wins Bathstore creative account

Mark Johnson's picture

Bathstore, the specialist bathroom retailer, has appointed Atomic London as its creative agency.

The UK bathroom retailer collapsed earlier this year, however it was later bought and brought out of administration by Homebase in July. 

The home improvement retailer now plans to open Bathstore concessions within its own stores over the next 18 months as well as retaining a number of standalone stores across the UK.

"We're looking forward to working in partnership with Bathstore to develop its strategic approach and deliver some great campaigns," says Jon Goulding, CEO, Atomic London.

Homebase appointed Atomic London as its lead creative agency in July as part of the retailer's turnaround plan. 

Its first campaign launched in September with the new tagline 'Feels Good to be Home'. 

This also marked the launch of Homebase's Autumn range, featuring new and inspirational home furnishings and kitchens.

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