Ascot Racecourse appoints isobel as lead creative agency

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Ascot Racecourse has appointed independent agency isobel as its lead creative agency, after a formal pitch process.

The London-based agency will be overseeing the core Ascot brand and all race days, including Royal Ascot. The pitch was handled by Oystercatchers.

Isobel will work with Ascot as a creative consultant, partnering with internal stakeholders to define and develop new campaigns for Royal Ascot, Ascot Racedays and Conference & Events outside of racing in 2020.

Royal origins

Founded over 300 years ago in 1711 by Queen Anne, Ascot is Europe’s flagship international racecourse, home to Royal Ascot.  Ascot hosts exceptional racing year-round, attracting the world’s finest horses to compete on the historic course.

“Following a thorough pitch process we are delighted to appoint isobel to be our lead creative agency”, said Juliet Slot, Chief Commercial Officer at Ascot. 

“Their insight and passion for our brand and the creative pitched to us will inspire our customers around all our events. 

“They demonstrated a clear ability to deliver against our brand vision for Royal Ascot as well as all our racedays and other income streams.

“I would also like to take this opportunity to thank Antidote for their invaluable contribution to our business over the last six years.”

Sarah Humphreys, Account Partner of isobel, commented: “We’re so excited to be working with Ascot, and to be part of such an iconic piece of British history. 

“Finding a way to demonstrate the magic of Ascot is a fantastic challenge and we’re excited to bring it to life ahead of next years events and Royal Ascot 2020.”

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