Vin + Omi London Fashion Week eco parade to hit DOOH screens

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Environmentalists Jo and Leah Wood joined TeamGB athletes on the catwalk at London’s Savoy Hotel for STING SS20, Vin + Omi’s eco and sustainable London Fashion Week show.

Highlights from Monday night’s show will be broadcast across 14 Ocean digital out-of-home (DOOH) screens in Scotland, Birmingham and London tomorrow (September 19).

This seasons’s sensational show featured a collaborative project with HRH The Prince of Wales. 

Thousands of nettles harvested from Prince Charles’s Highgrove Estate have been hand processed by the designers using ancient and new techniques into contemporary pieces. 

Team GB stars

Among the guest models from Team GB were fencer James Honeybone, basketball player Dominique Allen, sailing world champion Hannah Mills MBE, bobsleigh pilot Lamin Deen and modern pentathlete Samantha Murray.

High fashion: Vin + Omi's eco show hit Ocean's big DOOH screens

On the runway, the athletes sported a range of bags made from Ocean’s upcycled vinyl advertising panels. 

A new limited edition accessories label called Omi + Vin x Ocean was launched earlier this year to help raise funds for the fight against plastic pollution.

Vin + Omi said their exploration of ancient slow fashion was an attempt to nudge the industry towards sustainability, part of the brand’s clear commitment to waste free fashion.

Global change 

“This season’s show, symbols and imagery continue to reflect the plight of the planet and echoes the growing ‘tribe’ of people globally who are making changes for the good of us all,” they added.

Vin + Omi is the world’s only 100 percent zero-waste concept label to produce textiles which are all connected to social impact projects.

Ocean’s long term partnership with Vin + Omi to create a new limited edition label is part of its Ocean for Oceans initiative. 

Repurposed vinyl ads are being turned into a retail line to support the work of the Marine Conservation Society.

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