Unite sign Conscious Advertising Network manifesto

Josh Hall's picture
by Josh Hall

Unite has become the first major union to sign up to the Conscious Advertising Network (CAN).

The Network's manifesto pledges to stop contributing to the funding of hate speech through advertising spend.

It requires signatories to address a number of specific areas, including fake news, ad fraud, diversity, and consent.

Unite will also encourage employers whose workforce it negotiates for to sign the manifesto themselves.

Unite’s assistant general secretary, Steve Turner, said: “It’s easy for companies and ad agencies to operate block lists to ensure they don’t advertise on websites promoting hate speech, but most don’t. If more advertisers considered where their adverts were landing, then we would have fewer examples of them featuring on far-right news outlets.

“Unite believes that all companies and organisations can take really practical steps in rooting out hate by stopping the funding that allows it to flourish. We now intend to take this initiative directly to other employers who recognise Unite to encourage them to consider how committing to better ethical frameworks can become part of their employment and advertising policies.”

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