UK retailer Heal’s appoints ELVIS as lead creative agency
Heal’s, the iconic contemporary furniture and homewares retailer, has named ELVIS as its lead creative agency in the UK.
The appointment follows a five-way competitive pitch.
ELVIS will now partner with Heal’s, which is the UK’s oldest furniture retailer, to develop and execute a creative approach in order to build brand awareness amongst its cosmopolitan and design-conscious target audience.
The new work will aim to make the London-headquartered retailer front-of-mind as a destination for big-ticket purchases, and to position it as a destination for design inspiration and expertise.
The first activity to launch as a result of the partnership, which will include print, out-of-home, social and digital channels, will go live next year.
“The bold creative concepts presented by ELVIS really stood out from the crowd, and they also showed a clear passion for our rich heritage as a retailer”, Ruth Cotterell, Head of Marketing, Heal’s, said.
“We’re excited to work with them and make Heal’s the go-to destination for design lovers.”
Tanya Brookfield, CEO, ELVIS, added: “It’s not often that you get the opportunity to work with an iconic heritage brand like Heal’s.
“We’re looking forward to partnering with them to develop a creative platform which brings to life the design values behind every Heal’s piece, leveraging our own craft skills to reflect the quality of their products.”
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