Trainline's AR campaign gives users personalised departure boards
Travel booking app Trainline has launched a series of digital posters that use augmented reality technology to transform into personalised departure boards.
The DOOH campaign allows users to see tailored information when they view a poster using their smartphone.
The AR boards display real-time travel information, along with environmental data such as the amount of CO2 saved by using public transport as opposed to driving.
It will occupy 16 high-visibility poster sites at Waterloo Station as part of a site domination.
The campaign was devised and delivered by Byte, who are Trainline's lead UK creative and digital agency.
Commenting on the campaign Natalie Marques, senior brand manager at Trainline, said: “Now more than ever there’s a thirst for knowledge of how people can do their bit to reduce their carbon footprint. So we’re really excited to launch an innovative billboard experience that’s genuinely purposeful in educating travellers on the reduction of their CO2 emissions by choosing train travel over road. As ever, Byte’s creative prowess and expert execution has been done to a brilliant standard.”
Toby Baker, senior lead planner at Byte, added: “We’re extremely proud to work with Trainline on delivering a relevant message through the latest innovative web AR technology.”