TikTok’s Team GB campaign racks up more than 1,000 videos
TikTok, the short-form mobile video app, said more than 1,000 videos were uploaded to its platform as part of a colloboration with Team GB.
The video app company collaborated with the British Olympic Association, home of Team GB, to raise awareness of its mass participation initiative ‘I Am Team GB’, resulting in the videos being uploaded to the platform.
TikTok said the campaign was launched via a hashtag challenge that drove over 6.8 million views and gathered 8,700 followers and more than 77,000 hearts for Team GB’s account on TikTok.
The challenge, #IamTeamGB, counted with the participation of outstanding athletes such as Katherine Copeland MBE (rower), Anthony Ogogo (boxer) and Laura Kenny CBE (track and road cyclist), who inspired the TikTok community to share their own short-form videos demonstrating how they were getting involved with the I Am Team GB sports day in their local area.
Over 1,000 videos were created as part of this challenge.
Team GB Commercial Director, Tim Ellerton, said “I Am Team GB’s aim was to get the nation moving as part of the Nation’s Biggest Sports Day and beyond to drive sustained participation in physical activity.
“TikTok’s hashtag challenge feature is a great example of how we were able to drive physical participation, in a relevant, authentic way, to a younger audience through social.
“We were really pleased to see the levels of engagement in the lead-up to and on the day of I Am Team GB, which emphasised the different activities that people were getting involved in to show their support for the day.”
George Nikolau, European Community Manager at TikTok said: “It was absolutely amazing to have an opportunity to support this event via #IamTeamGB hashtag challenge.
“Our community loves getting involved in sports and fitness-focused challenges and once again, their response was exceptional.”
Sport is one of the TikTok community’s favourite categories and currently one of the fastest-growing.
The mobile video platform is increasingly the platform of choice for renowned brands and sports events, including Wimbledon and La Liga, to reach a wider audience in a meaningful and engaging way.
As TikTok continues to be one of the most downloaded apps in the world, the company said it is committed to creating a home for creative expression while embracing diversity and inclusion.
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