Tide celebrates small businesses in latest ad campaign

Mark Johnson's picture

Startup mobile-only bank, Tide has launched a new digital outdoor and online advertising campaign to celebrate the small businesses that have helped the fintech reach 100,000 members.

The revolutionary campaign gives exposure to 16 entrepreneurs that use Tide for their banking needs and business admin, including an artisanal London bakery, a digital marketing agency and Scottish sleepwear designer.

DOOH ads

The digital out of home ads will feature on the London Underground, National Rail stations and in shopping centres across the UK between 9 and 22 September.

“Tide is all about championing entrepreneurs and saving them time - so they can focus on the success of their business”, said George Schmidt, VP of Member Accession Marketing at Tide. 

“As we have hit a huge milestone in reaching over 100,000 members, we feel it’s important to give something back and thank them  - we hope this campaign will give a nice boost to their profiles and inspires others to take the leap and start their own business.

“This campaign is a continuation of co-ordinated digital, radio, out of home and television advertising that has helped propel Tide to our rapid growth.”

Vicky Simmons, Founder of Mean Mail, one of the businesses involved in the campaign, said: "It’s brilliant that Tide are championing small businesses with their campaign about reaching 100,000 members - it shows just how much they value their users. We’re thrilled to be involved."

Campaign first 

Tide claimed to be the first financial services provider to promote small business customers on such a large scale, with the campaign continuing the promotion Tide offers members by profiling them in member spotlights on the Tide blog and across social media channels.

The London-based bank said it was the leading digital business current account provider and has a vision to become the number one SME-only fintech challenger in the UK. 

Tide offers its growing army of members payment and business admin services, without weekly, monthly, annual, or card usage fees, and with low transaction fees.

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