Rugby World Cup 2019 launches video channel on TikTok

Mark Johnson's picture
by Mark Johnson

Rugby World Cup 2019 has teamed up with TikTok, the short-form mobile video platform, to launch their own channel and hashtag challenge #Rugbyfever. 

The challenge encourages rugby fans to share their passion for one of Britain’s favourite sports and tournaments and will be available in the UK, France, Italy, Australia, Japan and Argentina.

Through this hashtag challenge, TikTok creators are invited to put their spin on the #Rugbyfever by creating short videos that show their excitement towards rugby and the 2019 Cup.

Rugby fever: Fans encourage to post videos on Rugby World Cup TikTok channel

The challenge launched officially on the 20th of September and will stay live until the end of the event.

Rugby World Cup channel

Alongside the hashtag challenge, the Rugby World Cup 2019 has launched a channel on TikTok where it shares short, fun and entertaining videos of the teams, the players, the tournament and more. 

The channel has already over 15.5K followers and the most successful content includes two short-video fun videos, one from the South African team and another one from the Canadian team.

Younger audience

"World Rugby is committed to expanding our content to a younger audience," said Marissa Pace, Head of Marketing at World Rugby. 

"As Tik Tok is a market leader in that space, our teams are working hard to create engaging opportunities with new fans of the sport. 

“The #RugbyFever challenge is just one example of this, with over 12m people engaging with the challenge in the last three days. 

“Tik Tok users can look forward to more great content from us throughout the tournament and we're excited to see what content will be produced by fans throughout the event,” added Marissa Pace.

Normanno Pisani, Europe Strategy Manager at TikTok said, “This is a great opportunity for our creators to join the celebration of this year’s tournament while sharing their creativity and passion for the game. 

“We are honoured to have this prestigious organisation in our already extensive list of sports and event partners and we look forward to continuing to work closely with them.”

Rugby World Cup 2019 is one of the latest sporting organisations to join TikTok, reaching its highly engaged and diverse global audience of sports fans. 

Previously NFL, Wimbledon and NBA joined TikTok and successfully connected with its global and diverse community around the world.

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