Paddy Power stunt lands Huddersfield £50k fine

Josh Hall's picture
by Josh Hall

Huddersfield Town FC have been fined £50,000 by the Football Association for breaking advertising rules.

The penalty relates to a Paddy Power sponsorship deal, which featured Huddersfield players appearing in large sashes boldly displaying the bookmakers' logo.

The sashes, which were worn during a match with Rochdale, were designed to bring attention to Paddy Power's 'unponsor' campaign, which sees logos removed from club strips.

But the FA maintain that Huddersfield flouted the Association's rules with the stunt.

The rules state that shirt advertising should be limited to a maximum of 250cm.

Huddersfield attempted to back out of the sponsorship deal when they were warned about its possible implications, but according to The Drum, Paddy Power threatened legal action.

The team then chose to continue with the deal.

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