Ocean Outdoor partner with Hugo Boss Parfums for Rugby World Cup
Hugo Boss Parfums 'Boss Bottled' will sponsor Ocean Outdoor's DOOH coverage of the Rugby World Cup.
The coverage, delivered in partnership with ITV Sport, will run across a series of high-profile London locations, and will include ten dominations of Landsec's Piccadilly Lights twice a week.
The first of these dominations will begin at 11am on Wednesday, and will run until the tournament's final.
The activity was planned alongside Boss Parfums manufacturer and distributor COTY, through Posterscope and Zenith Media.
The 10-minute segments will include Boss Bottled creative, and appearances from the perfume's ambassador Chris Hemsworth.
My-Anh Bosquet, marketing manager Hugo Boss, Coty Luxury UK&I, said: “We are thrilled to partner with Ocean on this project. BOSS BOTTLED, launched in 1998, has become a true classic in the fragrance industry celebrating values of integrity and authenticity, so we are always looking for new ways to demonstrate this iconic status.”
Ocean head of content and sponsorship Kevin Henry added: “Securing BOSS BOTTLED Coty Luxury UK&I as a commercial partner allows us to extend our Rugby World Cup coverage to the Piccadilly Lights. It’s an iconic canvas which further establishes Ocean’s credentials as a sports and entertainment broadcast channel, bringing world class sport to outdoor audiences in premium handpicked environments.”