New Era and Moodymann release exclusive video short with new collection

Mark Johnson's picture

As London Fashion Week draws to a close, New York lifestyle brand New Era has collaborated with Icon of house music Moodymann, to create a documentary short filmed in London and Detroit.

The film is being released in tandem the headgear brand’s latest limited edition collection. 

The range includes three pieces of headwear; a wool Adventurer hat, a fully reflective, reversible bucket hat and a classic 9FIFTY cap. 

Also available in the collection is a long-sleeved t-shirt, and premium wool varsity jacket with design details including Moodymann’s signature, iconic KDJ Records logo and the beloved Detroit Tigers Old English ‘D’.  

Special documentary 

Alongside the collection, New Era has released an extended Moodymann documentary which gives a rare insight into the elusive musician’s daily life, passions and inspirations.

Moodymann's music: Documentary filmed in London and Detroit

Filmed in London and Detroit this year, the 3.13 minute video covers Moodymann as he delves into little known aspects of his life, from the influence of his parents’ musical taste on his own sound, and the early days of launching KDJ Records and Mahogani Music. 

Some of Moodymann’s closest friends and peers also appear in the documentary including Amp Fiddler, ‘Mad’ Mike Banks of Underground Resistance and Norma Jean Bell. 

Guiding the narrative is long-time friend, Gilles Peterson, who was the first to interview Moodymann back in 2007, and remains one of only a few to have been granted that access. 

Speaking on the collaboration, Moodymann said: “I first met the New Era team at Dimensions festival back in 2015 and we started casually talking about custom bucket hats. 

London designs

“We stayed in touch and a couple of years later I flew to their London office to design this collection. 

“Using the Detroit Trademark English ‘D' was the most important element to me. I always want to support my city.  I keep Detroit dust under my feet no matter where I‘m standing” 

New Era said it was passionate about supporting musical talent, from up-and-coming artists to globally recognised names. 

The firm’s custom music collaborations have included limited-edition collections with acts like Rag N Bone Man, Yung Lean, and grime artists including D Double E, Tempa T, and Novelist.

See all the winners from the Prolific London Awards

The inaugural event championed creative brilliance from across the capital