Moneysupermarket launches new ad campaign for Energy Monitor

Mark Johnson's picture
by Mark Johnson

A new TV spot for Moneysupermarket’s ‘Get Money Calm’ campaign launches this weekend during Britain’s Got Talent: The Champions on ITV1.

The price comparison site said its new advert was part of its commitment to helping customers experience more of that calm feeling of financial control. 

MoneySuperMarket is launching a new TV spot this weekend to promote its new energy monitoring proposition, Energy Monitor - the latest proof point of the ‘Get Money Calm’ brand promise to customers.

Bears get calm: Moneysupermarket's new Energy Monitor ad

Transformation campaign 

Earlier this year, MoneySuperMarket unveiled an ambitious new brand transformation campaign - ‘Get Money Calm’ - pledging to give customers clever ways to save a lot, by doing very little. 

Energy Monitor is part of a new suite of more proactive and personalised services that will help you monitor, switch and save painlessly on your household bills.

The product, which is available on the MoneySuperMarket website and app, enables users to track better energy deals. 

Users simply need to sign up for alerts when they run a quote, then select how much they’d like to save, and the energy monitor functionality will automatically let them know when there’s a deal available with the requested savings.

ENGINE campaign

MoneySuperMarket has worked with ENGINE to create an integrated marketing campaign that spans OOH, radio, CRM, social media and editorial content. 

The 30 second TV spot launches this Saturday, 7 September 2019, with an ad directed by Matthijs Van Heijningen, with post-production by the Oscar-winning visual effects company Framestore and voiceover by actor Matt Berry.

Lloyd Page, Marketing Director at MoneySuperMarket, commented: “Energy Monitor is the latest in a line of new products and services that delivers on our brand promise of ‘Get Money Calm’. 

“Whether you’re on our website or our app, it takes just a few minutes to sign up and then we’ll do all the hard work of finding you a better energy deal, so you can relax. 

“It’s all part of our ongoing commitment to giving our customers clever ways to save a lot, by doing very little.”

Annie Gallimore, Managing Director at ENGINE Creative commented: “We’re proud of our latest work for MoneySuperMarket, a truly collaborative campaign, and connected across every part of the customer journey.”

See all the winners from the Prolific London Awards

The inaugural event championed creative brilliance from across the capital