London Symphony Orchestra launches its first influencer marketing campaign

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by Mark Johnson

The London Symphony Orchestra (LSO), is launching its first ever YouTube influencer campaign this week in partnership with London-based creator marketing agency, Digital Voices. 

The LSO wants to show that top-quality musical performances are accessible to everyone - both online and for in-person concerts.

Digital Voices expertly selected lifestyle YouTube creators who have a basic knowledge of the violin and gave them a tailored one-on-one lesson with top LSO orchestra players.

Amena Khan (who learnt to play the Harry Potter theme for her children) and Ruby Granger (who examines making the violin a productive part of your daily routine) spent time learning from Maxine Kwok-Adams and Alix Lagasse. 

The content will showcase the musical expertise and personalities of the LSO musicians, whilst pulling in a wide variety of new audiences for the LSO's YouTube channel and online Season Premiere on 21 September 2019.

Amena's video has just gone live, and Ruby's will be up on Friday the agency said. Both ahead of London Symphony Orchestra's Premiere on Saturday.

The campaign will go live on YouTube, rather than Instagram, as this is where viewers watch for the longest, with sound on - of utmost importance for music campaigns.

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