London ad agency changes name in support of Global Climate Strike

Mark Johnson's picture

London and New York-based advertising agency Don’t Panic has struck the word ‘Don’t’ from its brand name and joined the protests in support of the Global Climate Strike.

Employees were out marching in London today and have crossed the Don't out of their company logo - walking out with PANIC signs across the capital.

Panic: Creative agency changes its name to support the GCS

The agency also has an out of office message to anyone mailing the team, which reads: “Sorry, we're all currently out at the climate strike. Today is the day to panic about our planet's future. Join the strikes!”

Don’t Panic, or Panic, as it’s now temporarily called, joins thousands of other workers, students and companies who are taking part in the global protest against climate change.

"For months on end now, we've been reading about division (over Brexit); do we leave with a deal, without a deal, should there be a snap election?” Rick Dodds, Creative Partner of (Don’t) Panic said. 

“Today we're reading about unity. The world coming together as one voice, under one banner - to save our planet. 

“At the time of writing this, the USA hadn't woken up yet to add their voice to the millions, by the time they do, I am sure this will go down as the biggest global protest in human history”

In all, around 150 countries are stepping up to support young climate strikers and demand an end to the age of fossil fuels. 

The initiative has been inspired by Swedish environmental activist and teenager Greta Thunberg.

See all the winners from the Prolific London Awards

The inaugural event championed creative brilliance from across the capital