Greenhouse Sports picks Dark Horses for new awareness campaign

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by Mark Johnson

Greenhouse Sports, a sport-for-development charity, has appointed Dark Horses to work on an awareness and fundraising campaign. 

The London-based charity uses sport to engage young people and improve their life chances. 

Founded in 2002, the charity now manages 50 sports coaching and mentoring programmes a year working with nearly 8,000 children in schools in disadvantaged areas of London. 

Participation in their projects has been proven to have a positive impact on educational attainment, attendance and behaviour. 

With a challenge to build on this success and further grow awareness and engagement amongst a wider audience, Dark Horses will be responsible for developing a new brand campaign which will launch later this year. 

Dark Horses last worked with a charity in the summer of 2016 helping to launch the Common Goal initiative  alongside Juan Mata (pictured above), which has gone on to raise over €800,000 in 18 months.

“We’re really excited to work with a local charity that is using the power of sport to do such great things for youth development”, Simon Dent, founder of Dark Horses said.

Ben Wyatt of Greenhouse Sports said: “Greenhouse Sports is delighted to engage the creative talent and energy of the Dark Horses team to support efforts to raise our profile and funds for the many young people living in disadvantaged areas of London. 

“A young, agile agency with a purposeful culture, Dark Horses connected with our mission immediately and understand how sport for development can be transformational. 

“We look forward to working together and launching a campaign later this year.”

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