FCB Inferno and Valspar win Evening Standard cover wrap competition

Josh Hall's picture
by Josh Hall

FCB Inferno have won the Be London's Headline competition from The Evening Standard for their cover wrap for paint brand client Valspar.

The competition was designed to encourage creative thinking amongst agencies and advertisers considering print.

As winners, the agency and brand will receive a newspaper cover wrap, website homepage takeover, and vendor and panel branding.

The winning creative takes a picture of Boris Johnson and highlights individual colours for which their are matches made by Valspar.

It includes the tagline: "However you feel, we have a paint colour to match."

Commenting on the announcement, Jon O’Donnell, managing director, commercial, at the Standard's publisher ESI Media, said: “When we launched this competition, we were looking forward to seeing the industry response, but we’ve been bowled over by the high level of entries and creativity we’ve seen.

"The winning creative by Valspar and FCB Inferno is testament to this quality. It’s a perfect fit for The Evening Standard audience, sparking debate at the forefront of the news agenda and celebrating the diversity of Londoners’ opinions, allowing them to truly own the day in the capital and ‘Be London’s Headline’.”

See all the winners from the Prolific London Awards

The inaugural event championed creative brilliance from across the capital