Eurostar appoints ENGINE to develop new comms platform
Eurostar has appointed independent marketing communications company ENGINE to develop a fresh and exciting new communications platform in 2019.
ENGINE will be responsible for delivering a European campaign designed to remind everyone how easy and joyful it is to take the Eurostar.
The brand campaign will launch across Europe this autumn and be followed by AV in 2020.
Julian Hough, Chairman of ENGINE Creative said: “Eurostar’s past is full of iconic advertising and it is our ambition to create a campaign that is equally memorable and inspiring for the brand in 2019.
“It's a huge compliment to ENGINE to have been entrusted with this task by a brand, and client, that we so greatly admire and respect."
Richard Sherwood, Customer Engagement Director, said: “We wanted our new campaign to really focus on the benefits of Eurostar – a high-speed and comfortable journey taking travellers to the heart of their destination.
“We have a new tone of voice that reflects the challenger brand approach that’s part of our company DNA, and look forward to working with ENGINE to achieve this in a bold, refreshing and stylish way.”
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