Channel 4 handed announcers' jobs to sufferers on World Alzheimer’s Day
To mark World Alzheimer’s Day Channel 4’s continuity announcers handed over their mics to the much-loved staff of Channel 4 series The Restaurant That Makes Mistakes who are each living with dementia.
On Saturday 21 September Peter Berry, Sue Strachan, Sean Blackmore and Shelley Shephard made Channel 4’s announcements during which they shared with viewers stats and facts from the Alzheimer’s Society about the disease, to assist people living with the condition or supporting people who are.
One in three young people know someone with dementia with one in six over the age of 80 living with it.
Watching films and TV shows from the past can benefit people with Alzheimer’s by acting as a memory aid, so Channel 4 also broadcast its original 1982 Lambie-Nairn idents on Saturday as well as releasing a bespoke ‘Old Favourites’ collection on All 4, made up of shows from the ‘80s and ‘90s.
This collection was promoted with a social video on Channel 4’s Twitter and Instagram pages made in collaboration with four continuity announcers, in which they discussed the benefits of old TV shows in bringing back fond memories and positive feelings.
Viewers are able to re-watch nostalgia inducing titles including the first ever episode of Countdown (1982), Brookside (1982), The Comic Strip (1982), Queer As Folk (1999), Crapston Villas (1995), Porterhouse Blues (1987) , Camomile Lawn (1992), Lipstick on Your Collar (1993), Terry & Julian (1992) , The Jack Dee Show (1992), Paul Merton – The Series (1991), Vic Reeves Big Night Out (1990), Sean Show’s (1992) and Desmond’s (1989).
“We’re really proud to be raising awareness of World Alzheimer’s Day and working with the wonderful cast of The Restaurant That Makes Mistakes again. Channel 4 has a strong track record in encouraging viewers to talk about mental health which is still too often a taboo subject”, said James Walker, Marketing and Media Controller.
The activity carried the hashtag #WorldAlzheimersDay, encouraging viewers to join in the conversation on social media.
Last Saturday The Alzheimer’s Society celebrated reaching three million Alzheimer’s Society Dementia Friends - the UK’s biggest ever initiative to change the stigma of dementia and change people’s perceptions of the condition.