Atom Bank give a Modern Toss in new campaign

Josh Hall's picture
by Josh Hall

Atom Bank, the UK challenger bank, have appointed Frank for their latest advertising and PR brief.

The agency have turned to cult cartoonists Modern Toss to deliver a series of ads targeted at first-time-buyers and millennials.

The creative adopts the well-loved, straight-talking tone Modern Toss established through their erstwhile newspaper cartoons.

The pair have produced ads covering Atom Bank's savings and mortgage products.

The campaign will run across a number of outdoor locations in London, as well as in Atom Bank's home of the North East.

Commenting on the campaign Graeme Anthony, creative director at Frank, said: "We've loved every minute of working on this campaign, and it's been incredible to see a Frank idea come to life exactly as we pitched it. Both Atom Bank and Modern Toss have been a pleasure to work with, so let's hope we can shake up the banking industry together again in the future."

Mark Mullen, CEO and co-founder of Atom bank, added: “The guys at Modern Toss look at banking from the outside in. They tell the truth as they see it and we were already big fans of their work."

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